Kendall Forbes

Looking after sports fans, so the only stress on game day is the score.

• Twitter
• Instagram
• LinkedIn
• YouTube

Promotional, marketing and commercial engagement in the events industry.

My background is a mix of stage, radio, and sport – in front and behind and scenes – which means I have a good understanding on a wide number of operational needs, and can bridge the gap between creatives and organisers.

Skills

Work Experience

Wellington Regional Stadium Trust | Wellington, NZ
Jan 2019 – present
MEMBER AND CORPORATE BOX MANAGER for Sky Stadium, previously known as Westpac Stadium. Responsibilities include: 

• Managing the Stadium members and licensed corporate boxes for event days 
• Sales, on-boarding and database management with Salesforce
• Regular communications via Campaign Monitor and Question Pro, and Members Portal using Wix
• Administration of membership cards, corporate box tickets, member kits and value-adds
• Liaising with Stadium contractors and supplies, including catering, security and design teams.

My voice is used on the Stadium PA, emergency messaging, as well as health and safety and marketing videos.

Storbie | Wellington, NZ
Nov 2017 – Dec 2018
MARKETING EXECUTIVE for New Zealand website and ecommerce shop builder. Responsibilities included: 

• Managing and writing for the Storbie Blog, explaining jargon in clear and simple to understand terms and promoting our range of services to different target audiences 
• Compiling e-newsletters and campaigns 
• Managing, editing and updating social media accounts, namely Facebook, Instagram, Twitter, LinkedIn, and Google+ 
• Organising marketing for digital and print 
• Website editing, including coding using Visual Studio 
• Executing promotional activities 
• Managing Enterprise Pharmacy Supplier accounts 
• Organising social activities for staff and office management

I also wrote the entries for relevant awards, including the 2018 Wellington Gold Awards (of which Storbie was a finalist for) and the 2018 Pharmacy Awards, which won Supplier of the Year. 

Wellington Rugby (WRFU) & Hurricanes | Wellington, NZ
May 2016 – Nov 2017
COMMERCIAL EXECUTIVE for Wellington’s two professional male rugby teams. Arranged sponsorship deliverables and commercial player requirements for events and matches for NPC and Super Rugby, along with substantial involvement in match day operations.

• Create, execute, and manage sponsor events at stadium 
• Manage requests for rugby players for promotions and commercial appearances 
• Manage merchandise and signing sessions with players 
• Execute match day deliverables 
• Approve sponsor use of images and logos 
• Daily liaising with team management and players 
• Create and execute signage plans for stadium matches 
• Manage pourage at stadium (beer, wine and non-alcoholic beverages) 
• Organise sponsor branding for stadium big screen and programmes 
• Allocate and distribute match tickets for sponsors 
• Collate and present match attendance, TV viewership and relevant data for sponsors 

I also provided support for NZ Rugby events held at Wellington Regional Stadium, including All Blacks matches against Wales and Australia in 2016, as well as the two British and Irish Lions Tour matches in Wellington in 2017. 

Wellington Rugby (WRFU) & Hurricanes | Wellington, NZ
(May 2016 – Nov 2017)
MEMBERSHIP MANAGER on a contract term to handle the influx of new supporter members for the Wellington Lions and Hurricanes, which grew from 1800 to 5000 members between seasons. 

• Assisting with the 2016 campaign for Hurricanes and Wellington Lions Membership, and managing it once the season was underway 
• Liasing with membership partners Ticketek and Wellington Regional Stadium 
• Event management support for commercial activities 
• Host members trip to Hurricanes match in Palmerston North 
• Data input and management including member information, ticketing type, and seating preferences 
• Managing and executing phone sales for memberships 
• Manage communications to members 
• Manage member relationships and resolving issues for the duration of the 2016 Hurricanes season 

Mediaworks | NZ
Oct 2005 – Sep 2015
RADIO ANNOUNCER in multiple markets. Working for ten years in a variety of roles for radio stations throughout New Zealand, most notably More FM. NZ Radio Award winner while broadcasting in Manawatu in 2010, and for my role in activating ‘Telecom Presents The Edge Social Games’ promotion in 2013. High involvement in local, charitable and sporting events. 

• Nov 2013 – Sep 2015: More FM Waikato Announcer and Brand Manager 
• Aug 2013 – Oct 2013: Promotion Activator for The Edge Network (contract role)
• Aug 2011 – Aug 2013: Horowhenua-Kapiti Operations Manager & More FM Kapiti Breakfast Announcer 
• Nov 2008 – Aug 2011: More FM Manawatu Drive Announcer & Marketing Co-ordinator 
• Jul 2006 – Nov 2008: More FM Canterbury Creative Writer and Casual Announcer 
• Oct 2005 – Jul 2006: Whanganui Creative Writer 

International Student Volunteers | USA & NZ
Aug 2004 – Jul 2005
RECRUITER and sales person for an American non-profit organisation, travelling to American universities in the south-western states, making announcements and presentations to sign up students for volunteer work overseas (New Zealand, Australia, Costa Rica, Dominican Republic. Also assisted with presentations at New Zealand Universities.