I wrote this for Storbie customers, but this is helpful for any business wanting to plan out their marketing for the year and try a few different ideas.
From “International Day of Women and Girls in Science” to “World Smile Day”, there are so many opportunities to promote your business with holidays and observances apart from the usual “Summer Sales” and “Back to School Sales”.
When planning your sales and promotions for the year, there are some regular key dates to keep in mind, such as seasonal changes, public holidays, and school terms.
It also pays to think outside the box and look at some alternate dates that could complement your business, brand or products.
For example, if you sell books or items with quotes, why not focus on prose for World Poetry Day on March 21?
Share a photo of your staff dressed up for Pink Shirt Day on May 18 to show you take a stand against bullying.
Add some Te Reo to your products during Maori Language Week from 10-16 o Mahuru (September).
We’ve created this handy calendar with a mix of notable dates and special events to keep track of.
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